Sunday 2 March 2014

Grumpy yet Endearing-A viral success story

She is crotchety yet genuine, apparently a little grim yet fuzzy, and most of all grumpy yet endearing, yes! She is the famous grumpy cat who became a viral sensation in no time.
*Trivialtrivia does not own this image
Ever wonder how a mere cat won internet?

Tabatha Bundesen who lives outside of Phoenix own Grumpy. In 2012, Tabatha’s brother posted a video of Grumpy out of fun but the video went viral with 1.5 million people watching it within 16 hours of its launch on YouTube.  Ever since the ironic grumpy has been loved and followed by millions of people. Gradually, a whole bunch of grumpy accessories were also launched ranging from grumpy T shirts, cards, and a book named “Grumpy Cat: A Grumpy Book: Disgruntled Tips and Activities Designed to Put a Frown on Your Face” (my, my, envy grumpy? I do).
The success did not come to halt just after million likes, but the all so frowny cat brought forth an endorsement with Friskies (a premium cat food brand).  Since then, grumpy, no less than a brand, has collaborated with larger companies to promote various accessories.  Countless orders have come in for the Grumpy cat stuffed animal which will be released in USA soon.
 Grumpy is now so famous that she had to hire herself a manager, Ben lashes, who does not only look after the social media but also handles endorsements and public appearances of Grumpy. Grumpy is soon to be a Hollywood sensation most (probably leaving Angelina behind), as she is one of the few ones enjoying a lead character in “Lil Bub and Friends, a documentary about a kitten born to a feral mother. The documentary was premiered at the Tribeca Film festival Film festival in April 2013. Therefore, it will not be wrong to say that grumpy is no less than an icon and our very own “Manhoos billi” is also a replica inspired by the sullen grumpy cat I believe.
So what does the success story of grumpy tell you? To me, the message is clear. If you are grumpy and you know it, you should not care!

P.S ever wonder what is grumpy's real name? It’s Tardar Sauce! Well I am not sure how to pronounce Tardar!


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