Stop this Beauty Madness

The other day, I was reading news online and scrolling down Lupita’s pictures, a ten year old cousin of mine loath fully said, eeeeee she is ugly! And I abruptly said, “No she is not”. Later on I felt, to some extent we are responsible for what the kid believes. She only follows our stereotype of beauty.
I have quoted this instance for recently coming across a campaign “Stop the beauty madness” launched by “Be Who You Are productions” with the aim of breaking universal beauty stereotypes.

I am not sure how many of you happened to catch a glimpse of this campaign, but it made me rethink my perception of beauty. What caught my attention is the point that conventionally, social change endeavors focus on "how should we behave" instead of reminding us “how do we behave”-something very well conveyed through this campaign. The message is blunt, and rightly hit a nerve with the jarred images. Though the campaign targets stereotypes most prevailing in the west, but at some point, we also must have stumbled on these clichés. After all, labeling beauty is a universal habit. So let’s have a look.

I am glad someone is saying all this out loud. This campaign is explicit, and intense, but honest at the same time as it encourages women to love and accept themselves the way they are.